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Unlock the Power of Data

to Drive Your Loyalty Program.

Our merchant dashboard provides you with comprehensive insights into your loyalty program, helping you make informed decisions to enhance customer engagement and retention.

Average Customer Return Rate

What it is

The average number of times a customer returns to your business within a specific period.

How it helps

Understanding your customer return rate allows you to gauge the effectiveness of your loyalty program. A higher return rate indicates strong customer loyalty and satisfaction. Use this data to identify patterns and adjust your strategies to encourage even more repeat visits.

Screenshot of Retreezy stats dashboard highlighting the average customer return rate
Our tip 💡
You notice that customers who buy coffee during the morning rush tend to come back more frequently than those who visit in the afternoon. Armed with this data, you could introduce a morning coffee special to attract more customers during that peak time, potentially increasing overall return rates.

Total Members, Points, Returning Customers, and Fidelity Rate

What it is

  • Total Members
    The number of customers enrolled in your loyalty program.
  • Total Points
    The total number of points earned by all members.
  • Returning Customers
    The number of customers who have made more than one loyalty transaction.
  • Fidelity Rate
    The percentage of returning customers compared to total members.

How it helps

These metrics provide a snapshot of your loyalty program's overall health. Track your program's growth, monitor customer engagement, and measure loyalty. A high fidelity rate signifies strong customer retention, while total points and members show the program's reach and engagement.

Screenshot of Retreezy stats dashboard highlighting the stats overview
Our tip 💡
Create exclusive offers for loyalty program members who haven't returned in the last month to encourage them to come back. For example, send a reminder to members who have points but haven't redeemed them recently.

Points Collected vs. Points Redeemed

What it is

A comparison between the total points collected by customers and the points redeemed for rewards.

How it helps

This data helps you understand how actively your customers are engaging with the loyalty program. A high redemption rate indicates that customers find value in the rewards offered. Use this insight to adjust your rewards structure to ensure it remains attractive and motivating.

Screenshot of Retreezy stats dashboard highlighting the points and offers section
Our tip 💡
Use this data to up the in-store promotion of your loyalty program and train staff to mention that customers have redeemable rewards at checkout.

Offer Redemption Comparison

What it is

A comparison of the redemption rates of different offers or promotions.

How it helps

Identify which offers are most appealing to your customers. This allows you to fine-tune your promotions to maximise engagement and drive sales. By understanding customer preferences, you can design offers that resonate more effectively with your audience.

Screenshot of Retreezy stats dashboard highlighting the offer redemptions comparison
Our tip 💡
You could start offering a savoury breakfast option to your standard sweet pastry selection and run promotions on your breakfast package. Based on the results you can concentrate on improving the selection on the more popular product categories.

New Customers

What it is

A visual representation of the number of new customers joining your loyalty program over time.

How it helps

Track the growth of your customer base and measure the effectiveness of your marketing efforts. A steady increase in new customers indicates successful outreach and onboarding strategies. Use this data to optimise your marketing campaigns and attract more customers.

Screenshot of Retreezy stats dashboard highlighting the customers growth section
Our tip 💡
You decide to run a special promotion for your loyalty program members, offering double points on caramel lattes during the month of July. This not only rewards your frequent customers but also encourages them to visit more often to take advantage of the promotion.

Last Customer Interactions

What it is

A log of the most recent interactions customers have had with your loyalty program, such as point awards and offer redemptions.

How it helps

Stay up-to-date with the latest customer activities. This real-time insight allows you to promptly address any issues, provide timely rewards, and maintain a high level of customer satisfaction. It also helps you identify and engage with active customers, fostering stronger relationships.

Screenshot of Retreezy stats dashboard highlighting the last interactions title
Our tip 💡
You notice that a regular customer redeemed points for a free coffee yesterday. To show appreciation for their loyalty, you send them a personalized email offering double points on their next purchase within the week. The customer visits again within two days, delighted by the surprise reward. This not only strengthens their loyalty but also increases their visit frequency and overall spend at your coffee shop.

And much more

Our merchant dashboard is designed to provide you with the critical insights you need to manage and grow your loyalty program effectively. By leveraging these data points, you can:
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Boost Customer Retention

Understand and enhance customer loyalty.

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Optimise Rewards

Adjust your rewards and offers based on customer preferences.

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Improve Engagement

Design targeted campaigns that resonate with your audience.

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Drive Sales

Use data-driven insights to make strategic business decisions.

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Join Retreezy

Become part of a growing community of businesses that are
enhancing their customer loyalty with Retreezy.
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